---
updatedAt: 2026-04-08T11:31:24.000Z
agentTools:
  siteIndex: https://developer.bitmovin.com/llms.txt
  projectIndex: https://developer.bitmovin.com/playback/llms.txt
---

# Which advertising data is included in my plan?

Bitmovin's Observability collects advertising data in 2 categories:

1. Advertising Quality of Experience
2. Advertising Debugging & Engagement

Advertising Quality of Experience data is included in every plan. Advertising Debugging & Engagement data requires an additional subscription.

You can find a breakdown of the data included in each category below:

[block:parameters]
{
  "data": {
    "h-0": "Data & Metrics",
    "h-1": "Advertising Quality of Experience  \n(included in all plans)",
    "h-2": "Advertising Debugging & Engagement  \n(additional subscription required)",
    "0-0": "Ad Requests & Ad Count",
    "0-1": "✅",
    "0-2": "",
    "1-0": "Ad Error Percentage",
    "1-1": "✅",
    "1-2": "",
    "2-0": "Ad Rebuffer Percentage",
    "2-1": "✅",
    "2-2": "",
    "3-0": "Ad Startup Time",
    "3-1": "✅",
    "3-2": "",
    "4-0": "Breakdown Filters (eg. platform, country etc.)",
    "4-1": "✅",
    "4-2": "",
    "5-0": "Ad Abandonment",
    "5-1": "",
    "5-2": "✅",
    "6-0": "Ad Top Errors",
    "6-1": "",
    "6-2": "✅",
    "7-0": "Ad Failed Beacons",
    "7-1": "",
    "7-2": "✅",
    "8-0": "Quartile Tracking",
    "8-1": "",
    "8-2": "✅",
    "9-0": "Skip Rate & Position",
    "9-1": "",
    "9-2": "✅",
    "10-0": "Click Rate & Position",
    "10-1": "",
    "10-2": "✅"
  },
  "cols": 3,
  "rows": 11,
  "align": [
    "center",
    "center",
    "center"
  ]
}
[/block]

Please note: the data & metrics collected differs between Client-Side, Server-Side & Server-Guided Ad Insertion, not all of the metrics above are available for every type of ad insertion.

If you'd like to add Advertising Debugging & Engagement to your Observability plan, please contact us via the support form in your Bitmovin Dashboard.