If you serve Google ads via the Bitmovin Player to a non-English speaking audience, it is possible to change the locale of the ads so the UI elements within the ad (eg: `Skip Ad` button) will be displayed to your viewers in their own language, rather than in English.

Since version `8.14.0` of the Bitmovin web-player-sdk, you can directly [access the IMA-SDK from Google](🔗) via our player, which allows you to manipulate ads for this purpose.

## Example

The above results in the following: