Which advertising data is included in my plan?

Bitmovin's Observability collects advertising data in 2 categories:

  1. Advertising Quality of Experience
  2. Advertising Debugging & Engagement

Advertising Quality of Experience data is included in every plan. Advertising Debugging & Engagement data requires an additional subscription.

You can find a breakdown of the data included in each category below:

Data & MetricsAdvertising Quality of Experience
(included in all plans)
Advertising Debugging & Engagement
(additional subscription required)
Ad Requests & Ad Count
Ad Error Percentage
Ad Rebuffer Percentage
Ad Startup Time
Breakdown Filters (eg. platform, country etc.)
Ad Abandonment
Ad Top Errors
Ad Failed Beacons
Quartile Tracking
Skip Rate & Position
Click Rate & Position

Please note: the data & metrics collected differs between Client-Side, Server-Side & Server-Guided Ad Insertion, not all of the metrics above are available for every type of ad insertion.

If you'd like to add Advertising Debugging & Engagement to your Observability plan, please contact us via the support form in your Bitmovin Dashboard.